Process

 

LET'S TALK

There is no better way for us to begin than with a conversation (virtually or in-person). I want to hear the story behind your project! I will jot down some notes, give you some preliminary feedback, and review project goals and expenses.

 

HOMEWORK

I know nobody likes it but sometimes homework is necessary – yay! I have a questionnaire for you to fill out that will give me more insight into your history, image, and audience. I also need to understand your visual style, so I will email you two links, a Dropbox File Request and a link to my website that contains concise instructions on exactly what I am looking for (click the button below to check out the instructions).

Here is a brief explanation of why the homework is necessary.

I want to create exactly what you need; however, I work much better with visual cues rather than descriptive words. It could be a particular font style, a color, or even graphic elements (architectural, natural, abstract, etc.). The bottom line is — you will choose visual content that catches your eye. Simply search the internet for design elements that stick out to you and then forward those examples to me. 8-10 examples would be perfect.

 

BRAINSTORMING COMPLETE

That’s it. I now have all the information needed to begin creating something that is uniquely yours and that, most importantly, impacts your target audience positively.

 

DESIGN TIME

Using all of the information you provided, I can begin designing some concepts and weighing out which ones should make it to our upcoming feedback meeting.

 

FEEDBACK ANYONE?

Once the concepts are complete, we will meet (virtually or in-person). During this meeting I will present each design to you and get your feedback to ensure I am correctly interpreting the information you submitted, and we are on track with your vision.

 

THE HOME STRETCH

Armed with your feedback, I will refine and resubmit the design until you give it 2 thumbs up. However, during this part of the process, I may have to let you know why I believe something is not a great idea. Remember, I am here to aide you with my expertise and I will never guide you to compromise your heritage or core values.

 

SUCCESS!

The wait is over and the finished design is delivered!